Tips for Buying Perfume
The fragrance industry does the bulk of its business around Christmas, mainly because that is one of the few times a year than unwilling shoppers are forced down the perfume aisles of department stores around the world in an attempt to somehow find the right fragrance gift for a loved one. Even people who love perfume and can nose their way around a perfume department blindfolded can feel your pain. Buying perfume is not easy and there are actually several factors you don’t even know yet that are conspiring to make it even more difficult.
Perfume seems very complicated.
That’s why I, like other denizens of the perfume world, can help you make a good choice. Here are my 11 Rules for Holiday Perfume Shopping.
Rule Number One is this: perfume is not cheap. If you hoped it would be cheap, wanted it to be cheap, need it to be cheap, or just would feel more comfortable if it were cheap, get over it. Perfume has not gone on sale in the last eighteen centuries.
Rule Number Two is a corollary of Rule Number One. While perfume may not be cheap, you may find yourself being wooed a bit by eager perfume merchants with package “deals.” They will take several of their products, put them together in a festive holiday box and knock a little off the price of the individual items and assure you it’s the deal of the season. Don’t laugh, it is.
Rule Number Three is to have an idea of what you’re going to buy before you go in. Perfume is an amazing industry, and if you don’t know anything about it, you will be amazed to the point of asphyxia to learn that there are literally of hundreds, if not thousands, of fragrance products in even an ordinary shopping mall.
Rule Number Four is not to smell the perfume out of the bottle. Of course, you can’t help that. You will break this rule. But please do not think that the way a perfume smells straight out of the bottle is anything like the way it will smell after a while on your skin. Here’s why: perfume manufacturers work hard at creating what perfume insiders call the “top notes.” These are the first few molecules that come buzzing out of the bottle whenever a human approaches and they practically scream, “Smell me! Smell me!” They can be zippy, flowery, enchanting, dreamy, light, or all of those other things, but one thing is certain. They are short-lived. Top notes die out in about one to four minutes, which, coincidentally is about the time you can survive cardiac arrest.
The real body of the fragrance emerges after the period known as the “dry down.” The dry down is the time the perfume spends on your skin while the perfume dries and the top notes disappear. Now you’ve got “heart notes” and that is much more like what the perfume is going to smell like.
So how do you manage testing perfume? If you really want to smell a bunch of perfume (it will get very confusing; the phenomenon is called nose fatigue) you can get the salesperson to spray it on little slips of paper. Don’t be a novice and just smell the paper. Fan it in the air while you look about the store with a bored, yet superior look on your face. If the salesperson tries to hurry you along, just shrug and say, “Dry down.” At this point, the salesperson will realize you are not to be trifled with. This will not change anything, but it’s nice to get unmerited respect.
Rule Five is smell the coffee. Most perfume counters have little net bags of coffee beans hidden away. Ask for one if you want. It’s to clear the nostrils during episodes of nose fatigue. The idea is that you take a whiff of coffee and you can go on to the next scent.
This really does work, plus it shows you know what you’re doing. But see Rule Six.
Rule Six is that you don’t have to smell everything. Most perfumes have been practically studied by lots of people who have way better noses than you do. Smelling a lot of perfumes not only creates a huge olfactory blur, you’re not even smelling perfumes as they really are. Perfumes will interact with a person’s individual skin chemicals plus the top notes fade. Why not avoid most of the torture and find out the general type of fragrance you are shopping for.
If you know the brand perfume, skip this step. But if you don’t, think of whether the person would want a floral scent (or something very modern right now, the fruity floral, which are for the trendy, the young, and those burdened by their own tragic hipness), a fresh scent (which is kind of like soap, very mild, and popular with people who are or imagine they are under 18), an Oriental or spicy scent (these are heavier and for mature women; I would even say they are old lady scents except I wear them. Let’s just say they are much more complicated, denser perfumes that are very sophisticated. Here’s a way to look at it. I am certain that Lindsey Lohan and Paris Hilton wear fruity florals and fresh scents exclusively. Meryl Streep probably wears Orientals.)
There are also green fragrances (woodsy, fresh, plant-like) and chypres, which nobody can pronounce, and is generally marketed here as woodsy or green.
Florals are the easiest and hardest to buy. Most of the world’s great scents are florals. That is a historical fact and is likely to continue. However, many people find florals a bit ordinary. That is to say, if you’re buying for a perfume snob, shy away from florals because she probably knows the terrain better than you do. In fact, don’t buy perfume for a perfume snob, just give her money.
Rule Seven is that the number one best-selling perfume in France is Angel. It’s an unusual scent made by French perfumer Thierry Mugler and it’s very popular in the U.S. This is one of the great “secrets” of the perfume industry, known by perfumistas and men and women of fragrance, but not widely known to newcomers to the fragrance department. If you’re buying perfume for somebody only marginally more knowledgeable than you are (or less knowledgeable), go for Angel and tell that person that this perfume is the best-seller in the country that is most famous for savvy perfume consumption.
Rule Eight is that fragrance products differ. Perfume is the strongest stuff and not that commonly sold. You are likely to be offered eau-de-parfum or eau-de-toilet (which also goes by the unfortunate name of toilet water), of which eau-de-parfum is the stronger and the more suitable for gifting. Sprays, colognes, and eau-de-toilet are lighter fare, best for people who don’t mind touching up their fragrance often and also suitable for younger people. People who know perfume want eau-de-parfum or perfume.
Rule Nine is don’t be impressed when your sales person speaks French. It’s the language of perfume. Eau-de-parfum is pronounced oh-duh-par-fahm where the m sound on the last syllable is only suggested. Perfume is actually correctly called both parfum and perfume in America, so your salesperson may say par-fahm. Many scents have French names. Givenchy (which by the way makes an extraordinary floral scent that just about everybody likes called Very Iressistable) is pronounced jhee-vun-shee. Say it, it’s fun.
Rule Ten is that everybody can survive a bad perfume. Let’s say you pick the world’s worst scent on earth or the one fragrance your recipient loathes. It’s unlikely to kill her. She won’t have to check into rehab, see a therapist, or be hauled off in an ambulance. She may grow to like it, she may give it away, or she may take you off her holiday gift list altogether. Where’s the down side?
Rule Number Eleven is the big finale. There are some great scents. Besides Very Irresistable, consider these classics: Chanel No. 5 (perfume lovers and novices all adore this scent), Tresor by Lancome, and Beautiful by Estee Lauder. If you want something hipper and newer, try Stella by Stella McCartney, Incanto Charms by Ferragamo, Angel by Thierry Mugler, or anything by Philosophy (the fresh scent people). Oh, and another “little known” delightGroove by Carol’s Daughter. You may have to go to their website to get this stuff, but it’s not that expensive and it’s very wonderful (fruity floral stuff).
One more rarity you can’t lose with: Chinatown by Bond No. 9. Get the fancy bottle.
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Whimsical Women’s Cosmetologist Theme Watch $31.02 Make a fashion statement when you accessorize with this Whimsical watchThis women’s wristwatch features miniatures of a mirror, perfume and makeupThe pink leather strap coordinates perfectly with the style of this timepiece |
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Whimsical Women’s Cosmetologist Theme Watch $33.57 Make a fashion statement when you accessorize with this Whimsical watchThis women’s wristwatch features miniatures of a mirror, perfume and makeupThe pink leather strap coordinates perfectly with the style of this timepiece |
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Revlon ‘She’ Women’s 3.4-ounce Perfume Spray $12.93 She fragrance was launched by the design house of Revlon in 1997Women’s perfume is classified as a flowery fragranceFeminine scent possesses a blend of flowers and spice with low notes of sandalwood and musk |
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Jessica McClintock Women’s 3.4-ounce Eau de Parfum Spray $27.99 Launched in 1987, Jessica McClintock is classified as a refreshing fragranceFeminine aroma possesses a blend of citrus notes of lemon, with basil, white rose, and white jasmineScent is recommended for daytime wear |
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Burberry Brit Women’s 3.4-ounce Eau de Parfum Spray $44.99 Fragrance was launched by the design house of Burberry in 2003Burberry Brit is a feminine scent recommended for daytime wearWomen’s scent possesses a blend of almonds, limes and pears, with soft florals and vanilla |
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D&G ‘Light Blue’ Women’s 3.4-ounce Eau de Toilette Spray $62.49 Light Blue was launched by the design house of Dolce & GabannaWomen’s fragrance possesses a blend of rose, apple, musk and jasmine scentsEau de toilette perfume comes in a 3.4-ounce bottle |
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Escada Magnetism Women’s 2.5-ounce EDP Spray $38.49 Fragrance was launched by the design house of Escada in 2003Escade Magnetism is a feminine scent recommended for casual wearWomen’s scent possesses a blend of green and fresh fruits and leaves, with a touch of musk and patchouli |
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Eternity Women by Calvin Klein 3.4-ounce Eau de Parfum Spray $39.49 Fragrance was launched by the design house of Calvin Klein in 1988Eternity women’s fragrance is classified as romanticWomen’s scent possesses a blend of spice, flowers, exotic fruits, patchouli and amber |
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FCUK by French Connection Women’s 3.4-ounce EDT Spray $21.68 This women’s scent was launched by the design house of French Connection in 2003, and is classified as a refined fragrance for casual wear. All sales are final on this product. |
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Jessica Simpson ‘Fancy’ Women’s 3.4-ounce Eau de Parfum Spray $24.56 Fancy fragrance was created by perfumer Alexis Dadier Women’s fragrance is classified as oriental, vanilla, sexy and feminine Women’s eau de parfum spray comes in a 3.4-ounce spray |
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Sarah Jessica Parker ‘Lovely’ Women’s 3.4-ounce EDP Spray $36.93 Lovely launched by the design house of Sarah Jessica Parker in 2005Fragrance combines notes of lavender, orchid and amberFeminine scent also blends apple martini, paper whites and musk |
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Burberry by Burberry Women’s 3.3-ounce Eau de Parfum Spray $45.17 Launched by the design house of Burberry in 1995Burberry by Burberry is a feminine scentWomen’s fragrance is recommended for daytime wear |
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Romance by Ralph Lauren Women’s 1-ounce Eau de Parfum Spray $33.49 Fragrance was launched by the design house of Ralph Lauren in 1998Romance women’s fragrance is classified as sensualWomen’s scent possesses a blend of sun goddess rose, marigold, ginger, chamomile oil and more |
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Champs Elysees Guerlain Women’s 3.4-ounce EDT Spray $43.33 Women’s scent was launched by the design house of Guerlain in 1996Champs Elysees by Guerlain is classified as a refreshing fragranceEau de toilette spray possesses a blend of floral rose, blackcurrant, mimosa leaves, hibiscus, and almond wood |
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Perry Ellis Women’s 1-ounce Eau de Parfum Spray $9.6 Fragrance was launched by the design house of Perry EllisPerry Ellis parfum is a delicious, feminine scentWomen’s fragrance is perfect for any occasion |
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Design by Paul Sebastian 3.4-ounce Women’s EDP Spray $18.34 This fragrance was launched by the design house of Paul Sebastian in 1985, and was design by Paul Sebastian. This scent is classified as a refreshing fragrance.All sales are final on this product. |
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Vera Wang ‘Princess’ Women’s 3.4-ounce Eau de Toilette Spray $47.49 Women’s fragrance was launched by the design house of Vera Wang’Princess’ possesses a blend of apple, golden apricot, dark chocolate, amber, musk and vanillaAvailable in a 3.4-ounce eau de toilette spray |
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Dolce & Gabbana ‘D&G Light Blue’ Women’s 1.7-ounce EDT Spray $49.99 Launched by the design house of Dolce & Gabbana in 2001, ‘D&G Light Blue’ is a feminine scent that possesses a blend of rose, apple, musk, and jasmine. It is recommended for casual wear.All sales are final on this product. |
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Ralph Lauren Blue Women’s 4.2-ounce EDT Spray $50.49 Fragrance was launched by the design house of Ralph Lauren in 2003Ralph Lauren Blue women’s fragrance is classified as floralWomen’s scent is recommended for daytime wear |
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Sweet Desire by Liz Claiborne Women’s 3.4-ounce EDP Spray $17.58 Fragrance was launched by the design house of Liz Claiborne in 2007 Women’s fragrance is classified as floweryRealities Sweet Desire recommended for casual use |
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Shi by Alfred Sung Women’s 3.4-ounce EDP Spray $25.3 Launched by the design house of Alfred Sung in 2000SHI by Alfred Sung is classified as a refreshing fragranceAll sales are final on this product. |
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Burberry ‘Summer (Edition 2009)’ Women’s 3.4-ounce EDT Spray $40.49 Fragrance was launched by the design house of BurberrySummer (Edition 2009) is a feminine scent that possesses a blend of green apple, white musk, citrus and moreWomen’s perfume is perfect for almost any occasion |
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Bvlgari White 2.5-ounce Eau de Cologne Spray $40.44 Fragrance was launched by the design house of Bvlgari in 2003Bvlgari White is a unisex scent that possesses a blend of crisp white pepper, tea, and muskCologne is 2.5 fluid ounces |
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Pink Sugar by Aquolina Women’s 3.4-ounce EDT Spray $35.49 Fragrance was launched by the design house of Aquolina in 2004Pink Sugar possesses a blend of cotton candy, caramel, raspberry, bergamot, licorice and moreWomen’s perfume is recommended for daytime wear |
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Burberry Women’s 1-ounce Eau de Parfum Spray $24.49 Fragrance was launched by Burberry in 1995Women’s scent is classified as a refreshing, Oriental, floral fragranceFeminine eau de parfum spray has a blend of peach, apricot, sandalwood, cedar, amber and musk |
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Lolita Lempicka Women’s 3.4-ounce EDP Spray $39.49 Launched by the design house of Lolita Lempicka in 1997, LOLITA LEMPICKA by Lolita Lempicka is classified as a refreshing fragrance. All sales are final on this product. |
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Vera Wang Women’s 3.4-ounce Eau de Parfum Spray $51.99 Vera Wang has captured desire in the modern, floral bouquet of this fragranceWomen’s scent features Bulgarian rose, calla lily and mandarin flowerFragrance has middle notes of gardenia, lotus, iris and white stephanotis |
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Hanae Mori by Hanae Mori EDT 3.4-ounce Spray for Women $36.42 This elegant perfume has a subtle, yet memorable fragranceHanae Mori by Hanae Mori is a feminine scent that possesses a blend of patchouli and sandalwoodThis fragrance is recommended for casual wear |
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Burberry ‘Weekend’ Women’s 3.4-ounce Eau de Parfum Spray $40.99 Weekend perfume was launched by the design house of Burberry in 1997Fragrance combines subtle fruits, florals and woodsFeminine scent contains peach, apricot, marigold, musk, vanilla and sandalwood |
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Obsession Night Women’s 3.4-ounce Eau de Parfum Spray $30.99 Fragrance was launched by the design house of Calvin Klein in 2005Obsession Night women’s fragrance is classified as a citrusy floralWomen’s scent possesses a blend of vanilla, amber, bergamot, orange, mandarin, white floral and more |
